Our Commitment to Your Privacy
At Water the Roots™, we believe that trust, understanding, and respect are essential to meaningful connection. Those same values guide how we approach your privacy.
This Privacy Policy explains what information may be collected when you visit www.watertherootsco.com, how that information is used, and the choices available to you.
Water the Roots™ is an educational and emotional wellness brand created by Melissa R. Tower, MA, LLP, based in Michigan, United States.
Information You Choose to Share
You may explore our website without providing your name, email address, or other directly identifying information.
When you choose to subscribe to our community, request certain free resources, make a purchase, or contact us, you may provide information such as your name, email address, or information contained in your message.
We use that information to provide the resources or communications you requested, respond to inquiries, and support purchases and customer service.
Please avoid sending confidential clinical information, medical records, or other sensitive personal details through our website or general business email.
Email Subscriptions and Free Resources
We use Kit, an email communication platform, to manage subscriptions, deliver certain free resources, and send occasional reflections, educational materials, product announcements, and updates.
When you subscribe, Kit processes the information you provide through its forms on our behalf.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in those messages.
Purchases and Payment Processing
Purchases available through our website are directed to Payhip, a third-party digital commerce platform.
Payhip and its payment processors handle checkout information and payment transactions according to their applicable privacy and security practices.
Water the Roots™ may receive purchase-related information necessary to manage orders, provide customer support, and maintain appropriate business records. We do not directly collect or store your full payment card details through our website.
Website Analytics and Cookies
We use optional Google Analytics 4 to better understand how visitors interact with our website and which educational resources are useful.
If you choose to allow Analytics, information collected may include pages visited, general browser and device information, approximate geographic location, scrolling activity, file downloads, and clicks on links to external resources.
We do not intentionally send family reflection questionnaire responses, email form contents, or confidential clinical information to Google Analytics.
Google Analytics is optional. Its tracking script is not activated on our website until you choose to allow it.
You can decline Analytics without losing access to the website or its resources. You may also revisit your decision by selecting Privacy & analytics choices in the website footer.
Your preference is saved in your browser for up to 180 days unless you change it or clear your browser's stored information. If you withdraw consent, we stop future Analytics collection through our website, although information previously collected may remain subject to Google's retention settings.
We do not use Google Analytics advertising personalization features as part of this setup.
Website Hosting and Technical Information
Our website is hosted through Netlify. Like other website hosting services, hosting infrastructure may process technical information needed to deliver website pages, maintain security, and troubleshoot problems. This can include IP addresses, browser information, and access-related records.
These technical operations are separate from our optional Google Analytics consent choice.
Family and Children's Privacy
Water the Roots™ offers educational resources for children, families, caregivers, educators, and professionals.
Our website's email subscriptions, purchasing activities, and general business communications are intended to be managed by adults.
We do not knowingly solicit personal information directly from children under 13 through our website. Parents and guardians should supervise children's use of online services and complete any subscriptions or purchases on their behalf.
If you believe a child has submitted personal information to us without appropriate authorization, please contact us so we can review the concern and take appropriate action.
How We Share Information
We use service providers when necessary to operate our website, deliver resources, manage email communications, process purchases, and provide optional website analytics.
These providers may process information according to their agreements with us and their applicable privacy practices.
Water the Roots™ does not sell personal information for monetary compensation or operate a targeted advertising program through this website.
We may disclose information when reasonably necessary to comply with legal obligations, protect the security of our services, or address legitimate business matters.
Information Retention and Security
We seek to retain personal information only for as long as reasonably necessary to provide requested services, maintain appropriate records, fulfill legal obligations, or address legitimate business needs.
Retention periods may vary depending on the type of information and the third-party service involved.
We take reasonable steps to protect information within our control. However, no internet transmission, electronic storage system, or third-party service can be guaranteed completely secure.
Your Privacy Choices and Rights
You may contact us to request information about personal data we maintain about you, ask for corrections, or request deletion where appropriate.
Depending on where you live, additional privacy rights may apply. We will consider requests in accordance with applicable law and may need to verify identity before fulfilling certain requests.
You may unsubscribe from promotional emails at any time and change your optional website Analytics preference through the website footer.
Third-Party Websites
Our website may contain links to services operated by other organizations, including Kit, Payhip, and Google.
When you visit those services, their own privacy policies and terms may apply.
Educational Resources and Professional Services
Water the Roots™ provides educational, reflective, and emotional wellness resources. Use of this website does not establish a psychotherapy relationship.
The website is not intended as a secure channel for therapy communications or clinical records. Any separate psychotherapy services and associated client records are governed by their own applicable professional and privacy requirements.
Changes to This Policy
We may update this Privacy Policy as our website, products, services, or applicable requirements change.
When we make changes, we will update the effective date displayed at the beginning of this policy.
Contact Us
For questions about this Privacy Policy or requests concerning your information, please contact:
Water the Roots™
Melissa R. Tower, MA, LLP
Michigan, United States
Email: melissa@watertherootsco.com
Website: www.watertherootsco.com